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Welcome I’m Sofie

I'm a product designerI make complex systems feel simple and humanAI changes the craft. I change with itI'm currently designing at Wingbot.aiI'm a product designer

sofie.moravec@gmail.com

Prague

PROJECTS

What I’ve been working on

What I’ve been working on

FEATURED CASE STUDY

FEATURED CASE STUDY

Designing a scalable AI negotiation platform for global procurement teams

Designing a scalable AI negotiation platform for global procurement teams

Designing and evolving the admin interface, supplier-facing chatbot experience and scalable rollout system across multiple brands and markets.

PRODUCTION DESIGN

ADMIN UI

B2B PLATFORM

5

LANGUAGES

5+

BRANDS

VIEW CASE STUDY

– More projects –

Wingbot.ai

Wingbot.ai

Redesigning Wingbot's website to present its AI chatbot solutions more clearly and consistently

UX RESEARCH

VISUAL DIRECTION

BRAND EXPERIENCE

VIEW

UniCredit HR

UniCredit HR

Designing clear, visual feedback profiles that turn chatbot-based HR interviews into useful insights

DATA VISUALISATION

HR TECH

CONVERSATIONAL AI

VIEW

Prague 14

Prague 14

Making local city services easier to find and use

UX RESEARCH

WEB REDESIGN

VIEW

Other

Other

Smaller projects and experiments across mobile apps, chatbot interfaces and product design

VIEW

WHY ME

My key strengths

My key strengths

7 + Years of experience

7 + Years of experience

I've worked across B2B and B2C, from e-commerce and retail to interactive advertising and marketing

I've worked across B2B and B2C, from e-commerce and retail to interactive advertising and marketing

Proficient in UX & UI design

Proficient in UX & UI design

I shape clear, intuitive experiences that work for both users and the business

I shape clear, intuitive experiences that work for both users and the business

Effective Collaboration

Effective Collaboration

I work closely with developers, clients and product teams to turn requirements into practical solutions

I work closely with developers, clients and product teams to turn requirements into practical solutions

AI-ready, human-centred

AI-ready, human-centred

I adapt my process as AI reshapes the craft, and keep what matters most: human judgement, empathy and fresh ideas

I adapt my process as AI reshapes the craft, and keep what matters most: human judgement, empathy and fresh ideas

Conversational AI expertise

Conversational AI expertise

I design conversational AI experiences that make complex interactions feel natural and easy to follow

I design conversational AI experiences that make complex interactions feel natural and easy to follow

Humble, purposeful mindset

I value feedback, collaboration and continuous learning, and use them to create work that genuinely helps users

Humble, purposeful mindset

Humble, purposeful mindset

I value feedback, collaboration and continuous learning, and use them to create work that genuinely helps users

I value feedback, collaboration and continuous learning, and use them to create work that genuinely helps users

Sofie Moravcová

PRODUCT DESIGNER (UX & UI)

Home

Resume

Sofie Moravcová

PRODUCT DESIGNER (UX & UI)

Home

Resume